Head of Product Design — Web · at YouHodler since 2024 · Mar 2024 — Present
Two crypto websites on one design system: a new market ships as content, not as a redesign, marketing no longer queues behind design, and the product animations are built in code.
My role
I joined in March 2024 to lead design on youhodler.com and took over design for both websites in August 2024, with two designers and a developer. youhodler.ar is the one I own end to end: I moved it off Webflow into production Next.js in 33 days and write its code myself with AI coding agents. Below is the marketing surface of both sites — the part I design and ship — not the trading app behind them.
Two products out of one practice: youhodler.com and its Argentine sibling youhodler.ar. What follows is the marketing surface as code — the homepage above the fold, the whole buy flow for a single coin, and the components those pages are assembled from. Everything here is ported from the live sites and left running, not screenshotted; where a redesign is shown, it is the shipped Webflow build against what replaced it.
The youhodler.ar marketing surfaces — an 80+ pairs marquee, the in-wallet swap, the referral feed and the transaction history — ported from the live site as motion-accurate components, not screenshots.
The shipped Webflow build against its redesign — the featured cards and the full markets table, same assets and the same chart data, two generations of the interface. Drag the dividers to compare.
The full youhodler.ar buy flow for a single coin — hero over a live chart, compliance markers, the how-to, the four-step path and the after-buy showcase — rebuilt in code, in English, and left to play. It scrolls itself; you just watch.
One platform, four flows — buy, borrow, spend and trade. An interactive stepper that plays each use-case as a coin equation.
More projects

Trend Arena
A Telegram mini-app where a token's supply burns faster the more the internet talks about it.
CARTUR
One man in Prague brings your car home from a European auction, so the website opens with that drive.
Hattat-Decker
A grower champagne house from the Côteaux Sud d'Épernay, told through one bottle that moves with your scroll.
NELA
A firm that prepares walls for the electrician gets a website with one protagonist: a wall.


