Head of Product Designer — Website · at YouHodler since Mar 2024 · Mar 2024 — Present
Two crypto platforms designed from one practice: a component system that took marketing out of the queue behind design, UI patterns built for localised markets and SEO, and product animations built in code.
My role
I joined in March 2024 to lead design on youhodler.com and took over design for both websites five months later — working alongside two designers and a developer, across the Webflow CMS and the quality gate around it: automated tests, link and legal audits, monitoring, and the regional corrections every time MiCA rules moved. youhodler.ar is the one I designed and shipped as code: migrated off Webflow into Next.js, technical SEO rebuilt, and the Search Console, analytics and audit reporting automated. What is below is the marketing surface of both sites — the part I design and ship — not the trading app behind them.
Two products out of one practice: youhodler.com and its Argentine sibling youhodler.ar. What follows is the marketing surface as code — the homepage above the fold, the whole buy flow for a single coin, and the components those pages are assembled from. Everything here is ported from the live sites and left running, not screenshotted; where a redesign is shown, it is the shipped Webflow build against what replaced it.
The youhodler.ar marketing surfaces — an 80+ pairs marquee, the in-wallet swap, the referral feed and the transaction history — ported from the live site as motion-accurate components, not screenshots.
The shipped Webflow build against its redesign — the featured cards and the full markets table, same assets and the same chart data, two generations of the interface. Drag the dividers to compare.
The full youhodler.ar buy flow for a single coin — hero over a live chart, compliance markers, the how-to, the four-step path and the after-buy showcase — rebuilt in code, in English, and left to play. It scrolls itself; you just watch.
One platform, four flows — buy, borrow, spend and trade. An interactive stepper that plays each use-case as a coin equation.
More projects
- 2026
NILO — Perpetual Trading, Without the Rush
A perpetual trading workspace and the site that sells it. Nine live panels — chart, order book, ticket, positions, risk — designed to be read at a glance under pressure, and a landing page whose every claim is backed by a working miniature of the thing it's claiming.
- Nov 2023 — Jan 2024
TrendArena — The Temperature of a Token
A Telegram mini-app where a token's supply burns faster the more the internet talks about it. The design problem was making an invisible, server-side burn rate legible at a glance — solved by making the interface's own tempo the reading: a cold token breathes every 6.5 seconds, an extreme one every 2.
Live site - Jun 2025 — Dec 2025
Course Center
A Telegram-native course platform I founded and designed: schools, courses and lessons that never leave the app, checkout in TON and Telegram Stars, six ways to grant access, AI-drafted course structures and a referral programme. Owned UX from concept to MVP and early scaling, reaching 500+ MAU in 3 months. Handed operations to trusted entrepreneurs at the end of 2025 and stayed on as a consultant.
- Jul 2026
MAISON ÉLAN — Luxury Commerce
A complete luxury fashion commerce concept — editorial discovery, a 20-piece catalog, product detail, wishlist, bag, four-step checkout, confirmation, and account services shaped as one responsive journey.
Live site


