NELA — identity and one-page website for a Hamburg wall-preparation firm — Dmytro Mushtrenko

Identity, website, 3D and motion · 2026

A firm that prepares walls for the electrician gets a website with one protagonist: a wall.

construction

website

brand identity

wordmark

3D

The task in one sentence and two tables of facts

Where the idea came from: the old site's drawing and the same marks on the new wall

The idea on the object: the wall from its end, one sentence

The exploded house on paper, red work areas

The card: front on sunlit concrete, back flat on ink

One chapter family on two phones and a browser

The same chapter on a phone, and its one fact as a poster

The rule of the four letters, the A cropped until abstract

Four optical decisions: N, E, L and A, the core

Five colours and one typeface, set in the site's own strings

The mark at work: app icon, share card, favicon in a browser tab, floating bar

The mark on the road, on the head, on the fence

The whole page at once, desktop, two columns on ink

The whole phone page in five columns

The phone layout was measured: three figures

The breakdown sheet: passes, the wall in its parts, the texture set

The system: twelve columns, nine spacing steps, the components

The search snippet and the entity, what an assistant can quote, queries by intent

The core on an Aufmaß sheet, three facts, the credits

Tools

Blender
Three.js
GSAP
Next.js
Tailwind CSS

Tags

construction
website
brand identity
wordmark
3D
Blender
WebGL
scroll animation
Hamburg
one-page

Credits

Dmytro Mushtrenko — identity, website, 3D and motion

Firm: NELA, Hamburg

The pictures on the site were made for this project.

Device and application mockups: Freepik Premium. Card, hoarding, banner, van, helmet and the Aufmaß sheet were drawn for this presentation; van and helmet are generated pictures (Higgsfield) with the vector artwork fitted by hand.

View on Behance (opens in a new tab)

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