Product Designer & Front-end Prototyper · Jul 2026
A complete luxury fashion commerce concept — editorial discovery, a 20-piece catalog, product detail, wishlist, bag, four-step checkout, confirmation, and account services shaped as one responsive journey.
My role
Self-briefed, and mine end to end: the art direction, the 20-piece catalog, every flow from discovery to confirmation, and the front-end prototype it is shown in. No client and no brief but my own — this one is here for range, not as delivered work.
NEW COLLECTION — AUTUMN / WINTER 2026
THE ART
OF RESTRAINT
CURATED BY THE MAISON
OBJECTS OF
LASTING DESIRE
A considered wardrobe of precise tailoring, fluid eveningwear, and leather goods shaped by hand.
WOMEN 
TAILORING 
LEATHER GOODS HOUSE CODES / DIGITAL
Typography sets the tempo.
Colour sets the temperature.
Two type families carry two jobs: Cormorant Garamond creates the house's editorial voice; Inter keeps every product decision exact.
The palette stays close to material — paper, stone, ink, and wine — so product photography remains the loudest colour in the interface.
Cormorant
Garamond
High contrast and tight leading make the editorial voice feel composed, not ornamental.
AaBbCcDdEeFfGg
HhIiJjKkLlMmNn
OoPpQqRrSsTt
UuVvWwXxYyZz
Inter
Neutral forms, open counters, and tabular numerals keep dense product information calm at small sizes.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Six tones.
One quiet hierarchy.
Burgundy is used as punctuation, never wallpaper. Ivory and paper separate depth without adding chrome; ink and charcoal hold the functional states together.
Burgundy
Accent · focus · selection
- HEX
- #4A171D
- RGB
- 74, 23, 29
Ivory
Primary canvas
- HEX
- #F5F2EC
- RGB
- 245, 242, 236
Paper
Raised surface
- HEX
- #FAF8F4
- RGB
- 250, 248, 244
Ink
Primary type · action
- HEX
- #0B0B0B
- RGB
- 11, 11, 11
Charcoal
Secondary dark surface
- HEX
- #272727
- RGB
- 39, 39, 39
Maison Gray
Secondary type · inactive state
- HEX
- #A7A39B
- RGB
- 167, 163, 155
Editorial first, answers on demand
Campaign scale collapses into precise product facts without a visual reset.
Reveal complexity with intent
Filters, fit, delivery, and payment appear at the moment they become useful.
One system, different tempos
The same tokens move from expressive discovery to focused checkout.
Make the result of an action unmistakable
Adding an item should feel immediate without breaking the customer's context. The selected piece travels into the bag, the count updates, and the mini-cart arrives with the exact size, colour, price, and next step already visible.
01 / 06BLAZERS · AUTUMN / WINTER 2026
SCULPTED
WOOL BLAZER
€2,450 VAT INCLUDED
Compact Italian wool, defined shoulders, and a sculpted waist.
AVAILABLE ONLINE
Remove friction, not atmosphere
Checkout becomes progressively more focused, but it never looks like a different product. Four short stages expose only the decision at hand, while a stable order summary keeps price and product context visible.
Validation, delivery choice, packaging, gift messaging, payment, and confirmation were designed as explicit states — including keyboard focus, errors, success feedback, and reduced-motion behaviour.
Recognition before personalisation
Sign in and account creation extend the same quiet, service-led tone. Returning clients reach orders and saved pieces quickly; new clients see the value of an account before being asked for their information.
Not a set of screens — a product system
The catalog optimises comparison, the product page supports confidence, and checkout removes distraction. Shared spacing, type, controls, and service language make those different layouts feel unmistakably part of the same Maison.
The same confidence in one hand
Mobile keeps the art direction, not the desktop layout. Navigation becomes a full-screen drawer, product browsing stays two-column, galleries become swipeable, and the primary product action remains reachable at the bottom edge.
A luxury fashion house imagined as a complete digital product — art-directed, accessible, responsive, and ready to be experienced.
More projects
- Mar 2024 — Present
YouHodler — youhodler.com & youhodler.ar
Two crypto platforms designed from one practice: a component system that took marketing out of the queue behind design, UI patterns built for localised markets and SEO, and product animations built in code.
Live site - 2026
NILO — Perpetual Trading, Without the Rush
A perpetual trading workspace and the site that sells it. Nine live panels — chart, order book, ticket, positions, risk — designed to be read at a glance under pressure, and a landing page whose every claim is backed by a working miniature of the thing it's claiming.
- Nov 2023 — Jan 2024
TrendArena — The Temperature of a Token
A Telegram mini-app where a token's supply burns faster the more the internet talks about it. The design problem was making an invisible, server-side burn rate legible at a glance — solved by making the interface's own tempo the reading: a cold token breathes every 6.5 seconds, an extreme one every 2.
Live site - Jun 2025 — Dec 2025
Course Center
A Telegram-native course platform I founded and designed: schools, courses and lessons that never leave the app, checkout in TON and Telegram Stars, six ways to grant access, AI-drafted course structures and a referral programme. Owned UX from concept to MVP and early scaling, reaching 500+ MAU in 3 months. Handed operations to trusted entrepreneurs at the end of 2025 and stayed on as a consultant.