What I own
I came to product through design and through owning a product outright. At YouHodler I own youhodler.ar: I decide what gets built, ship it as code with AI coding agents, and answer for the numbers afterwards. Four years in crypto and fintech, where a wrong claim is a regulatory risk.
Decisions and trade-offs
Argued for one price with no spread over a competitor's buy/sell wording, and took it to legal: Argentine consumer law treats omission as misstatement. Tied the /vota bonus to a promo code, so sign-ups are countable. Stopped Course Center at a closed beta of about fifty people: nine locales, AI generation and referrals were built before one real author was tested.
Numbers I answer for
On a 726-URL site the team blamed thin content for pages missing from Google. I showed word count did not correlate with indexing (1,328 words, 84% indexed; 1,313 words, 28%) and traced it to crawl budget. Search clicks per 28 days: 79 → 236 → 259. Mostly brand search, and I report it that way.
What I've shipped
Read for craft
Trend Arena
A Telegram mini-app where a token's supply burns faster the more it is talked about on X. I threw the first version out whole: users who understood it still had no trade to make.
CARTUR
One man in Prague brings your car home from a European auction, so the website opens with that drive.
Hattat-Decker
A grower champagne house from the Côteaux Sud d'Épernay, told through one bottle that moves with your scroll.
NELA
A firm that prepares walls for the electrician gets a website with one protagonist: a wall.
Let's talk
A short scripted conversation between a visitor and Dmytro, not a live chat. It ends with his email address and profile links.