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What I own
I came into product through design and through owning one outright. I define the problem, cut the scope to what can ship, price it, launch it, and read the numbers afterwards — and because I prototype in code, a spec gets tested before it is written rather than argued about after.
Product ownership
Problem definition and MVP scope; user stories and roadmap; pricing and checkout mechanics (TON, Telegram Stars); access and permission models; referral and growth loops; launch, iteration and handover. Course Center was mine end to end — the bet, the scope, the design, the pricing and the decision to hand operations on.
Delivery and data
Leading design and engineering to a date: Agile delivery with Jira and Confluence, discovery run directly with clients, scope settled on a prototype rather than on a spec. Funnel and behaviour instrumentation in GA4, Amplitude and Mixpanel to decide what to build next and to check what shipped actually moved.
What I've shipped
Read for craft- Jun 2025 — Dec 2025
Course Center
Founded it — scope, design, pricing in TON and Telegram Stars, launch. 500+ monthly active users in three months, every one of them acquired inside Telegram. Handed operations on, stayed a consultant.
- Mar 2024 — Present
YouHodler — youhodler.com & youhodler.ar
Design lead for both sites. Migrated youhodler.ar off Webflow with every traffic-carrying URL verified before the switch and no redirect left pointing at a dead page — and before it, the component system that took marketing out of the queue behind design.
Live site - Nov 2023 — Jan 2024
TrendArena — The Temperature of a Token
A burn mechanic no screen is allowed to print as a number. The first version was thrown out whole after it failed one test: would a reader who understood it completely have any move to make?
Live site - 2026
NILO — Perpetual Trading, Without the Rush
A perpetual trading workspace — nine panels ordered by the question a trader asks first, and a landing page where every claim carries a working miniature of the thing it claims.
- Jul 2026
MAISON ÉLAN — Luxury Commerce
A self-briefed luxury commerce concept end to end: catalog, product, bag, four-step checkout, account. Range rather than client work, and labelled as such.
Live site
Let's talk
A short scripted conversation between a visitor and Dmytro, not a live chat. It ends with his email address and profile links.